Product redesign companies
Fourteen companies ranked on redesigns of products already in use: admin systems, platforms and the tools people rely on every day. Fuselab Creative leads, with Work & Co second and Clearleft third. Published minimums run from $25,000 to $250,000, at $50 to $400 an hour.
14 companies assessed · Last reviewed September 30, 2026
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Rank 1
Fuselab Creative
Internal enterprise tooling where the users are staff, not customers.
Description
Fuselab Creative redesigns internal and data-heavy products: admin consoles, reporting layers and dashboards that staff are required to use. Its public work includes the Medi-Cal data visualisation interface for California's DHCS and the Fiserv Small Business Index. Accessibility and post-handoff coherence are its strongest columns, which matters when a redesign has to hold up over several releases. With thirty to fifty people, it suits a defined product rather than a multi-year roadmap.
- Live product quality
- 9.4
- UX structural depth
- 9.2
- Research evidence
- 9.3
- Accessibility, tested
- 9.7
- Post-handoff coherence
- 9.4
- Independent signals
- 7.4
- Best for
- Admin, reporting and internal systems under $150,000
- Notable clients
- NASA, NIH, Fiserv, DHCS, Uber
- Entry price
- $$ · $100–149 an hour · from $25k
- Founded
- 2017
- Sources
- Clutch, DesignRush, GoodFirms
-
Rank 2
Work & Co
Consumer-grade redesigns, with engineering in-house
Description
Work & Co redesigns platforms end to end, with engineering in-house, so what is designed is what ships. Its redesigns include the IKEA app, the Virgin America website and booking flow, the MTA's subway map and Obama.org. Live product quality is the highest on this page. Research leans toward validation rather than discovery. Now part of Accenture, it suits a flagship platform rather than a single workflow.
- Live product quality
- 9.7
- UX structural depth
- 9.1
- Research evidence
- 8.4
- Accessibility, tested
- 8.8
- Post-handoff coherence
- 9.2
- Independent signals
- 9.3
- Best for
- A flagship platform where the interface is a competitive claim
- Notable clients
- Virgin America, IKEA, MTA, Obama Foundation
- Entry price
- $$$$ · - an hour · from -
- Founded
- 2013
- Sources
- Clutch, Awwwards
-
Rank 3
Clearleft
The design-system specialists, for products that grew in pieces
Description
Clearleft fixes products that grew inconsistent, then leaves the client team able to maintain them. Its redesign work includes Imperial College London's website and an ongoing improvement partnership with Anglia Ruskin University, alongside design systems for UAL and UCL. Post-handoff coherence is its strongest column. As a small senior team, it does not staff a build, so plan for an internal team to carry the work forward.
- Live product quality
- 8.0
- UX structural depth
- 9.1
- Research evidence
- 8.8
- Accessibility, tested
- 9.0
- Post-handoff coherence
- 9.3
- Independent signals
- 8.1
- Best for
- Fixing consistency across a product that grew in pieces
- Notable clients
- Imperial College London, UAL, UCL, Brighton & Hove City Council
- Entry price
- $$$ · $150–199 an hour · from $50k
- Founded
- 2005
-
Rank 4
EY Doberman
Design strategy for companies changing how they work, not just what they ship.
Description
EY Doberman suits a redesign whose real blocker is the organisation behind the product. For Oscar, it cut an application from a hundred questions to five, and its clients include AstraZeneca and Electrolux. Its scores are even across all six criteria, with none weak and none exceptional. A company that already knows what it wants built may find the strategic framing slow. Its studios are in Stockholm and Oslo.
- Live product quality
- 8.7
- UX structural depth
- 8.9
- Research evidence
- 8.5
- Accessibility, tested
- 8.4
- Post-handoff coherence
- 8.3
- Independent signals
- 8.6
- Best for
- A platform whose real blocker is the organisation behind it
- Notable clients
- Spotify, IKEA, AstraZeneca, Electrolux
- Entry price
- $$$ · - an hour · from -
- Founded
- 2001
-
Rank 5
Clay Global
Interface craft at a mid-market minimum, with a system behind it.
Description
Clay Global redesigns SaaS and fintech products whose interface has to win an evaluation. Verified reviews describe work such as the Handle Financial app redesign, and its clients include Slack, Coinbase and Stripe. Structural depth is its strongest column, and its design systems arrive in a state an engineering team can extend. Research and accessibility are thinner, so scope testing as a separate phase.
- Live product quality
- 9.1
- UX structural depth
- 9.6
- Research evidence
- 7.9
- Accessibility, tested
- 7.7
- Post-handoff coherence
- 8.9
- Independent signals
- 8.7
- Best for
- A product whose interface has to win the evaluation
- Notable clients
- Slack, Coinbase, Google, Stripe
- Entry price
- $$$ · $150–199 an hour · from $50k
- Founded
- 2009
- Sources
- Clutch, Dribbble
-
Rank 6
Instrument
Brand and product redesigned by one team
Description
Instrument redesigns a product and its marketing surface together, with brand systems and product design in one team. That suits a company repositioning itself, where the website and the product have drifted apart. Live product quality is its strongest column and research its weakest, so plan separate testing for complex workflows. Expect the brand work to lead the product work by several weeks.
- Live product quality
- 9.0
- UX structural depth
- 8.6
- Research evidence
- 7.9
- Accessibility, tested
- 8.1
- Post-handoff coherence
- 8.7
- Independent signals
- 8.9
- Best for
- Repositioning a product and its marketing surface together
- Notable clients
- Google, Nike, Sonos
- Entry price
- $$$$ · $250–400 an hour · from $50k
- Founded
- 2003
-
Rank 7
Fantasy
Multi-domain platforms with more screens than anybody has counted.
Description
Fantasy suits a product that has outgrown its own structure, with admin, reporting and configuration areas that no longer feel like one system. Structural depth is its strongest column. Accessibility is its weakest, and research leans on stakeholder interviews, so budget for user testing if the people using the product are customers rather than colleagues. It works best when several internal teams are being brought under one interface.
- Live product quality
- 8.8
- UX structural depth
- 9.0
- Research evidence
- 8.1
- Accessibility, tested
- 8.0
- Post-handoff coherence
- 8.5
- Independent signals
- 8.4
- Best for
- Products with several distinct areas that must feel like one
- Notable clients
- Google, British Airways, Citi
- Entry price
- $$$ · - an hour · from -
- Founded
- 2010
-
Rank 8
AKQA
The bench for a redesign rolling out across many markets.
Description
AKQA suits a redesign that must roll out across many markets and languages on a fixed date, where capacity matters more than craft. With several thousand people, it can staff that scale. Independent signals is its strongest column and research its weakest, so ask for evidence from end users, not awards. For a single product or workflow, the coordination overhead outweighs the benefit.
- Live product quality
- 8.7
- UX structural depth
- 8.3
- Research evidence
- 7.9
- Accessibility, tested
- 8.0
- Post-handoff coherence
- 8.2
- Independent signals
- 9.4
- Best for
- A platform launching across many markets at once
- Notable clients
- Nike, Verizon, Santander
- Entry price
- $$$$ · - an hour · from -
- Founded
- 1994
-
Rank 9
AREA 17
Editorial and cultural platforms built to a systems standard most product agencies miss.
Description
AREA 17 redesigns content-heavy platforms for cultural and editorial organisations that cannot afford a rebuild every few years. Post-handoff coherence is its strongest column, and its interfaces are typographically strong and structurally clean. Research is its weakest. A buyer with a transactional product or complex permissions is buying an adjacent skill, so ask what it has shipped in your sector. It has offices in New York and Paris.
- Live product quality
- 8.6
- UX structural depth
- 8.4
- Research evidence
- 7.8
- Accessibility, tested
- 8.3
- Post-handoff coherence
- 8.8
- Independent signals
- 8.2
- Best for
- Content-heavy platforms with long editorial lifespans
- Notable clients
- The Guggenheim, Nike, Album
- Entry price
- $$$ · - an hour · from -
- Founded
- 2003
-
Rank 10
Huge
Brand, data and engineering under one contract
Description
Huge suits a redesign that reaches past the product into the brand, with design, data and engineering under one contract. Independent signals is its strongest column. Post-handoff coherence is its weakest, so ask how the design system will be maintained after launch. Quality varies between teams, so name the team in the contract. It is best for large consumer platforms with a budget to match.
- Live product quality
- 8.4
- UX structural depth
- 8.5
- Research evidence
- 8.3
- Accessibility, tested
- 8.2
- Post-handoff coherence
- 7.9
- Independent signals
- 9.2
- Best for
- Programmes needing design, data and engineering under one contract
- Notable clients
- Google, McDonald’s, FCA
- Entry price
- $$$$ · - an hour · from -
- Founded
- 1999
-
Rank 11
Pentagram
Identity-led redesign, where the partner shapes the result
Description
Pentagram suits a redesign led by identity, where the digital product follows a new mark. It is a partnership, so the partner you work with shapes the result more than the firm's name does. Independent signals is its strongest column and research its weakest, so plan user testing separately. Choose the partner whose work you want, and secure that partner in the contract.
- Live product quality
- 8.9
- UX structural depth
- 8.0
- Research evidence
- 7.2
- Accessibility, tested
- 7.8
- Post-handoff coherence
- 8.6
- Independent signals
- 9.7
- Best for
- Identity systems where the digital surface follows the mark
- Notable clients
- Mastercard, Windows, The New York Times
- Entry price
- $$$$ · - an hour · from -
- Founded
- 1972
-
Rank 12
Rightpoint
Enterprise experience delivery with the platform depth, and the platform-shaped output.
Description
Rightpoint redesigns experiences inside large Microsoft, Adobe and Sitecore platforms, with design and integration under one contract. Its output is systematic rather than distinctive. Research focuses on delivery rather than discovery and is its weakest column. For a redesign that has to live inside an existing enterprise platform, few companies here reduce integration risk as effectively. Ask who will be on the delivery team, since it may differ from the pitch team.
- Live product quality
- 8.1
- UX structural depth
- 8.2
- Research evidence
- 7.8
- Accessibility, tested
- 8.4
- Post-handoff coherence
- 8.3
- Independent signals
- 8.5
- Best for
- Adobe or Sitecore programmes needing design inside the same contract
- Notable clients
- Abbott, Coca-Cola, United Airlines
- Entry price
- $$$ · $150–199 an hour · from $250k
- Founded
- 2007
-
Rank 13
Praxent
Fintech and insurance modernisation, strongest where the legacy system is the constraint.
Description
Praxent redesigns interfaces for banks and insurers running on core systems they cannot replace, shipping changes without a big-bang cutover. Post-handoff coherence is its strongest column. Visual craft is solid rather than distinctive, so a buyer wanting a category-defining fintech interface should look higher up this list. Outside financial services, the domain advantage fades. It has the lowest published rate on this page.
- Live product quality
- 8.0
- UX structural depth
- 8.4
- Research evidence
- 8.1
- Accessibility, tested
- 8.3
- Post-handoff coherence
- 8.6
- Independent signals
- 7.7
- Best for
- Banks and insurers replacing an interface they cannot switch off
- Notable clients
- Pinnacle Bank, American Fidelity, WesternU
- Entry price
- $ · $50-99 an hour · from $25k
- Founded
- 2000
-
Rank 14
Bounteous
Scale, analytics depth and platform partnerships, with design as one service among many.
Description
Bounteous suits a redesign where success is measured in conversion, with analytics, commerce and platform engineering alongside design. Design is one service among many, and its live product and structural depth scores are the lowest on this page. Research is its weakest column. Choose it when measurement drives the brief; for a usability-led redesign, look higher up the list.
- Live product quality
- 7.8
- UX structural depth
- 7.9
- Research evidence
- 7.6
- Accessibility, tested
- 8.2
- Post-handoff coherence
- 8.1
- Independent signals
- 8.3
- Best for
- Commerce and MarTech programmes where measurement is the priority
- Notable clients
- Domino’s, CVS Health, Wyndham
- Entry price
- $$$ · - an hour · from -
- Founded
- 2003
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A redesign starts with people who already use the product
A new product has no users to upset. A redesign does. People have learned the old screens, built workarounds and memorised where things are, and a redesign that ignores them can lose more than it gains. Support tickets rise, training costs return, and the people who used the product most are often the ones who complain loudest.
So the best redesigns begin by studying the current product, not by drawing a new one. Ask any company on this list how it will measure the old version before changing it. Without that baseline, nobody can show later whether the redesign worked.
Four things a redesign brief usually misses
Workarounds. Users bend every product to fit their job: spreadsheets on the side, notes in the wrong field, a sequence of clicks nobody designed. A redesign that removes a workaround without replacing what it did will be resisted.
Roles and permissions. Most products serve several kinds of user, and redesigns are usually drawn for one. The admin view in particular is often left untouched, and it is often what slows the rollout.
Empty, partial and error states. Portfolio screens show a product full of tidy data. Real accounts are half-filled and error-prone, and that is where a redesign is judged.
The switch-over. Moving users from the old version to the new one is a design problem in its own right: what changes first, whether both versions run side by side, and how people find what moved.
Match the company to the size of the redesign
Published minimums on this page run from $25,000 to $250,000, and the difference mostly buys capacity, not quality. Clearleft, a small senior team, will diagnose a product and hand the system to your designers. AKQA, with thousands of people, can roll a redesign out across many markets at once. Neither does the other’s job well.
A single workflow that frustrates users every day is usually a $25,000 to $100,000 engagement, and giving it to a programme-scale company buys management overhead instead of design. A redesign that merges several product areas needs more people than a small studio can supply, however senior they are.
What to ask before shortlisting
Ask to see a product the company redesigned, and what changed. Look for before-and-after evidence, such as task completion, support volume or conversion, not just new screens.
Ask who will do the work. At the largest companies here, the team you meet in the pitch is not always the team assigned. Get the names in writing.
Ask what happens after launch. Post-handoff coherence is 15 percent of every score on this site, because a redesign that falls apart after two releases has only postponed the problem.
Related rankings
If you need advice on what to change before rebuilding anything, see the UX consulting ranking. A redesign that must pass an accessibility review belongs with the accessibility audit ranking, and one that needs evidence from users first belongs with the usability testing ranking.
Common questions
What are the best product redesign companies?
Fuselab Creative leads this ranking, with Work & Co second and Clearleft third. Clearleft is the strongest choice when the real problem is consistency across a product that grew in pieces. Fuselab Creative and Praxent have the lowest published minimums on the page, at $25,000.
How much does a product redesign cost?
Where companies publish pricing, minimums on this page run from $25,000 to $250,000, at $50 to $400 an hour. A single workflow redesign usually costs $25,000 to $100,000. A full product with a design system behind it starts around $200,000, and a rollout across several markets costs well above that.
How is redesigning a product different from designing a new one?
A redesign has users who already know the old version. Their habits, workarounds and saved data all have to survive the change. That is why a good redesign starts by measuring the current product and planning the switch-over, not by drawing new screens.
Do we need a design system or just a redesign?
If more than one team ships screens, you need the system. A redesign without one looks consistent on launch day and drifts within two quarters. Ask each company whether a documented component set is part of the engagement or a separate project later.
How long does a product redesign take?
Eight to twelve weeks for a single workflow, five to eight months for a product area with a component system, and twelve months or more for a platform with several areas. The parts most often underestimated are permissions, data migration and the switch-over from the old version.
Should the company talk to our current users?
Yes. Resistance to arranging it is the most reliable warning sign in a redesign. Internal teams describe the product as it was sold, not as it is used. Ask how many current users the company interviewed or tested on its last comparable redesign, and expect a number.
Last reviewed September 30, 2026